Branding & Identity
Branding should never take a back seat and should always be considered. A brand is much more than a logo and business card (who really uses stationary anymore?). A well thought out brand represents the overall identity of a company, including their unique voice and corporate mission.
Gone are the days of die-cut, foil embossed, custom ink printed marketing collateral. We live in a digital world where print takes a back seat and when it’s used, it’s on a tight budget. Now the challenge is to stand out in the face of inexpensive printing. And that comes down to design.
Web design encompasses much more than pixels and code. A web designer needs to understand how the user will interact with and respond to the website in order to design effectively. Every website also needs to be designed around a central purpose geared towards a specific audience.
Good web designers can understand code. Great web designers know exactly how to code a website from the ground up. Why settle for good when there's great?
Let's face it. If your website isn't mobile-ready, then you're not competing in the marketplace. And Google is dinging you on your search rankings. Go mobile or go home.
What's better than a website that anyone can update or post articles to? Maybe chocolate. But that's a personal preference.