Project: Corporate Rebranding Goal: Rebrand HotChalk to better represent the corporate goals Role: Worked with external branding agency and collaborated on creative direction; assisted in the website development When I first joined HotChalk, the company had just gone through a rather substantial shift in direction. Unfortunately, the brand hadn’t caught up with that change. In
Project: Online Student Application Goal: Design an online application to compliment existing branding and to improve ease of application completion for the user Role: Scope, Wireframes, Design, Work with offshore development team, QA, Project Management As part of the on-boarding package with new University clients, we developed a student application that feeds directly into our
Project: Online Student Application Goal: Design an online application to compliment new brand launch while representing three Universities Role: Scope, Wireframes, Design, Work with offshore development team, QA This application project was a bit more complex in that we needed to combine three separate student applications into one but still make sure the user was
Project: Downloadable Program Brochure Goal: Provide downloadable content to users who request more information Role: Branding, Design and Copy Direction As an additional marketing tool to provide prospective students, I designed a program brochure that offered general information about the program as well as University offering the program. The content highlighted information about the University
Project: Organic Social Media Campaign Goal: User engagement; SEO traffic Role: Strategy and Design; Worked with social media/content teams on execution Last summer, I concepted and developed an organic engagement campaign targeting teachers – the main target audience for one of our flagship clients. Traditionally, the summer months struggle in terms of lead flow, so
Project: User Retargeting Campaign Goal: Brand Recognition; Audience Nurture; Lead Generation Role: Strategy and Design; Worked with LinkedIn/social media/content teams on execution We met with LinkedIn to test out their Lead Accelerator program to test out ads for our flagship client, Concordia University – Portland. Working with LinkedIn, we developed a campaign strategy to target
Project: Organic Website Goal: Showcase our network of educational publishers while utilizing organic traffic to market our resources to K-12 teachers Role: Scope, Wireframes, Design, Development and QA (aka: all of the above) Under a very tight deadline (less than 8 weeks), I worked with various product owners to develop a plan that could be
Project: Tradeshow Booth and Marketing Materials Goal: Generate traffic to booth; Lead generation Role: Design and Production To help promote nursing programs for our partner, University of Mary, we attended the ANCC National Magnet Conference targeting nursing professionals. In doing so, we needed a booth designed as well as promoted with various marketing materials. We
Project: Direct Mail Campaign Goal: Reach teachers in their classrooms Role: Design As part of an integrated direct mail campaign, we partnered with a school supply company to send customized school supplies to school districts along with gift cards and an informational flyer for teachers to learn about our online masters and doctoral programs. The
Project: B2B Website Goal: Market HotChalk Partner Network to Charter Schools Role: Scope, Wireframes, Design, Development and QA (aka: all of the above) The HotChalk Partnerships team needed a website to be able to establish new Charter School partners and showcase the Universities and degree programs available to partners. Under the HotChalk Partner Network brand