Project: Direct Mail Campaign
Goal: Reach teachers in their classrooms
As part of an integrated direct mail campaign, we partnered with a school supply company to send customized school supplies to school districts along with gift cards and an informational flyer for teachers to learn about our online masters and doctoral programs.
The centerpiece of the package was a customized Dry Erase package that highlights Concordia University – Portland as well as various CTAs. Included with the package was a gift card where they could purchase additional school supplies of their choice.
Packaged with the Dry Erase markers was a vertical tri-fold flyer folded so that the promotional offer was visible. This flyer also highlighted the same CTA’s as the markers.
We purchased a custom URL which redirected to a specified landing page for this campaign where teachers could request more information.
The biggest obstacle with this project was a very short turnaround time. We needed to submit all files for printing to the vendor within two weeks of the contract being signed. I worked with the vendor to ensure that all materials were printed and packaged correctly and on-time.