umary-tradeshow

Tradeshow Booth and Materials

Project: Tradeshow Booth and Marketing Materials
Goal: Generate traffic to booth; Lead generation
Role: Design and Production

To help promote nursing programs for our partner, University of Mary, we attended the ANCC National Magnet Conference targeting nursing professionals. In doing so, we needed a booth designed as well as promoted with various marketing materials. We selected a 6 panel design that would highlight the brand as well as connect with the target market.

C:Documents and SettingsustetsenkoDesktopTEMPLATESBROCHURE

We incorporated sponsor signage via cyberstations around the conference as well as on the conference website to encourage attendees to visit the booth and enter to win a trip.

ANCC-contest   free-trip-cyberstation-signage-rev

In addition, we included postcard sized entry cards in the attendee packets along with University of Mary t-shirts encouraging attendees to wear them throughout the conference. These highlighted the University of Mary as well as promoted the giveaway.

free-trip-card-front free-trip-card-back

t-shirt-umary_laura

There were various promotional kiosks around the event as well where attendees could click through and learn about all of the vendors. On this kiosk, we included a landing page that directed attendees to the booth to learn more about the nursing programs available.

ancc2012-landing-rev

After the conference was over, we sent a follow-up postcard to the attendees that entered into the sweepstakes again encouraging them to visit the website or call to learn more about the nursing programs available online.

ANCC_Tradeshow_Postcard_front ANCC_Tradeshow_Postcard_back

By keeping the messaging and branding consistent throughout this campaign, we were able to generate traffic to the booth resulting in a higher than expected lead volume.

< Back to Portfolio