Downloadable Program Brochure
Provide downloadable content to users who request more information
Branding, Design and Copy Direction
As an additional marketing tool to provide prospective students, I designed a program brochure that offered general information about the program as well as the University offering the program. The content highlighted information about Concordia University including history, program options and structure, student support and community features, faculty, as well as how to enroll. I pulled together various pieces of content from approved marketing collateral and organized it so that it provided the prospective student with high-level information that would then urge them to learn more by contacting our sales team.
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