Hi there!

I’m an experienced creative manager and designer with over 20 years of developing web experiences and cross-channel marketing campaigns. I’ve been working in education for the last 10+ years as both a team leader and individual contributor.

As a forward-thinking problem solver, I can anticipate upstream challenges and develop creative problem-solving solutions. Communicating with other team members, channel managers, and third party vendors is my cup of coffee!

Let’s chat over a cup!


What others have to say about Laura

About Me

My Skills and Experience

Throughout my career, I’ve had a wide range of experience including:

Website Design & Development
HTML, CSS, PHP, Javascript
0 years
Graphic Design
Print design, Social Media, Banners, Emails, Direct Marketing
0 years
Theme builders: Avada, Divi, WP Bakery, Elementor; Plugin integration/debugging
0 years
Logo design, Brand guides, Brand implementation, Stationary
0 years
Project Management
Project and resource management, Team and Vendor Management
0 years
ADA Web Compiance
Web Content Accessibility Guidelines (WCAG) 2.0., PDF Remediation, Training
0 years
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver
0 years
Website Management
Hosting, Optimization, A/B testing, User testing, Content Management
0 years
Creative Operations
Asset management, Marketo, Saleforce, Hubspot, Automation
0 years
Google analytics, Tag Manager, Looker Studio
0 years

2016 +

WordPress Development, Web Accessibility & Content Marketing

As a team member embedded in a K-12 regional communications team, I’m responsible for designing, developing and maintaining internal and external client websites, ensuring they are accessible for all users.

2012 – 2016

Creative Direction, Creative Management, Cross-Channel Marketing & Lead Generation

Responsible for delivery of all creative projects and team management for busy higher education technology marketing department, supporting lead gen efforts including websites, landing pages, banner ads, direct mail, sell sheets, and various marketing collateral to support all departments.

2004 – 2012

Web Design, Graphic Design, Art Direction

Successfully ran and managed all aspects of a freelance web and graphic design business including ongoing projects for multiple clients as well as the development of creative briefs and scope of work for new projects.

2000 – 2004

Web Design, Project Management, Quality Assurance

Designed, developed and tested interactive websites
according to the project specification including e-commerce, brochure, and content management websites. Project management of all phases from developing the scope of work to launching the completed site including the management of programmers, designers, and clients.

Let's Talk

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