HotChalk Rebrand Project Corporate Rebranding Goal Rebrand HotChalk to better represent its corporate goals Role Worked with external branding agency and collaborated on creative direction; assisted in the website development A New Direction When I first joined HotChalk, the company had just gone through a rather substantial shift in direction. Unfortunately, the brand hadn’t caught […]
Concordia Brochure
Concordia Brochure Project Downloadable Program Brochure Goal Provide downloadable content to users who request more information Role Branding, Design and Copy Direction As an additional marketing tool to provide prospective students, I designed a program brochure that offered general information about the program as well as the University offering the program. The content highlighted information […]
HotChalk Education Network Website
HotChalk Education Network Website Project Organic Website Goal Showcase our network of educational publishers while utilizing organic traffic to market our resources to K-12 teachers Role Scope, Wireframes, Design, Development and QA (aka: all of the above) Plan Under a very tight deadline (less than 8 weeks), I worked with various product owners to develop […]
LinkedIn Lead Accelerator Campaign
LinkedIn Lead Accelerator Campaign Project User Re-targeting Campaign Goal Brand Recognition; Audience Nurture; Lead Generation Role Strategy and Design; Worked with LinkedIn/social media/content teams on execution We met with LinkedIn to test out their Lead Accelerator program to test out ads for our flagship client, Concordia University – Portland. Working with LinkedIn, we developed a […]
Tradeshow Booth and Materials
Tradeshow Booth and Materials Project Tradeshow Booth & Marketing Materials Goal Generate traffic to booth; Lead generation Role Design and Production To help promote nursing programs for our partner, University of Mary, we attended the ANCC National Magnet Conference targeting nursing professionals. In doing so, we needed a booth designed as well as promoted with […]
Direct Mail Campaign – Concordia University
Direct Mail Campaign – Concordia University Project Direct Mail Campaign Goal Reach teachers in their classrooms Role Design As part of an integrated direct mail campaign, we partnered with a school supply company to send customized school supplies to school districts along with gift cards and an informational flyer for teachers to learn about our […]
HotChalk Partner Network
HotChalk Partner Network Project B2B Website Goal Market HotChalk Partner Network to Charter Schools Role Scope, Wireframes, Design, Development and QA (aka: all of the above) The HotChalk Partnerships team needed a website to be able to establish new Charter School partners and showcase the Universities and degree programs available to partners. Under the HotChalk […]
Flashback Camps
Flashback Camps Project Cross-channel Marketing Campaign Goal Camp Enrollment Role Campaign Strategy and Design Flashback Camps hosted “Fantasy Camps for Grown-up Kids” at various Universities around the country. Over the course of the three-day camp, Flashback participants experienced a weekend of a lifetime. The schedule included fun competitions and drills; talks and autographs from former […]
National Auto Club
National Auto Club Project Marketing Collateral Goal Organize information in a clear and concise format; Align branding Role Layout and Design; Coordinate with printer The National Automobile Club had been in business for over 80 years but really needed help in developing their marketing and sales collateral presence for potential consumers and businesses. With a […]