HotChalk Rebrand Project Corporate Rebranding Goal Rebrand HotChalk to better represent its corporate goals Role Worked with external branding agency and collaborated on creative direction; assisted in the website development A New Direction When I first joined HotChalk, the company had just gone through a rather substantial shift in direction. Unfortunately, the brand hadn’t caught […]
Online Student Application
Online Student Application Project Online Student Application integrated into Salesforce Goal Design an online application to compliment existing branding and to improve ease of application completion for the user Role Scope, Wireframes, Design, Work with offshore development team, QA, Project Management As part of the on-boarding package with new University clients, we developed a student […]
COE Application
COE Application Project Online Student Applicationintegrated into Salesforce Goal Design an online application to compliment new brand launch while representing three Universities Role Scope, Wireframes, Design, Work with offshore development team, QAt Process Map This application project was a bit more complex in that we needed to combine three separate student applications into one but […]
HotChalk Education Network Website
HotChalk Education Network Website Project Organic Website Goal Showcase our network of educational publishers while utilizing organic traffic to market our resources to K-12 teachers Role Scope, Wireframes, Design, Development and QA (aka: all of the above) Plan Under a very tight deadline (less than 8 weeks), I worked with various product owners to develop […]
LinkedIn Lead Accelerator Campaign
LinkedIn Lead Accelerator Campaign Project User Re-targeting Campaign Goal Brand Recognition; Audience Nurture; Lead Generation Role Strategy and Design; Worked with LinkedIn/social media/content teams on execution We met with LinkedIn to test out their Lead Accelerator program to test out ads for our flagship client, Concordia University – Portland. Working with LinkedIn, we developed a […]
Tradeshow Booth and Materials
Tradeshow Booth and Materials Project Tradeshow Booth & Marketing Materials Goal Generate traffic to booth; Lead generation Role Design and Production To help promote nursing programs for our partner, University of Mary, we attended the ANCC National Magnet Conference targeting nursing professionals. In doing so, we needed a booth designed as well as promoted with […]
Direct Mail Campaign – Concordia University
Direct Mail Campaign – Concordia University Project Direct Mail Campaign Goal Reach teachers in their classrooms Role Design As part of an integrated direct mail campaign, we partnered with a school supply company to send customized school supplies to school districts along with gift cards and an informational flyer for teachers to learn about our […]
HotChalk Partner Network
HotChalk Partner Network Project B2B Website Goal Market HotChalk Partner Network to Charter Schools Role Scope, Wireframes, Design, Development and QA (aka: all of the above) The HotChalk Partnerships team needed a website to be able to establish new Charter School partners and showcase the Universities and degree programs available to partners. Under the HotChalk […]