Organic Social Media Campaign
User engagement; Increased SEO traffic
Strategy and Design; Worked with social media/content teams on execution
Over the summer, I conceptualized and developed an organic engagement campaign targeting teachers – the main target audience for one of our flagship clients. Traditionally, the summer months struggle in terms of lead flow, so I took it as an opportunity to engage our existing audiences on social media (Facebook, Pinterest, LinkedIn, and Twitter).
The campaign started in June and graphically posed the question “Why do you teach?” to our followers.
I then used those responses to create original content and graphics that continued the conversation across the organic channels throughout the summer. These graphics linked through to relevant blog articles to provide the user with compelling content as well as traffic to our main website.
The full campaign can be viewed on Pinterest.
Our content team then used the entire campaign as a building block to create an article on our blog with a slideshow, specific responses and links to other relevant articles on the site.
A welcomed, secondary result was a handful of leads. Overall the campaign used minimal resources and was able to engage our target audience over a period of time that is usually challenging.
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