Concordia Brochure Project Downloadable Program Brochure Goal Provide downloadable content to users who request more information Role Branding, Design and Copy Direction As an additional marketing tool to provide prospective students, I designed a program brochure that offered general information about the program as well as the University offering the program. The content highlighted information about Concordia University including history, program options and structure, student support and community features, faculty, as well as how to enroll. I pulled together various pieces of content from approved marketing collateral and organized it so that it provided the prospective student with high-level information that would then urge them to learn more by contacting our sales team. Back to Portfolio
Why I Teach Campaign
Why I Teach Campaign Project Organic Social Media Campaign Goal User engagement; Increased SEO traffic Role Strategy and Design; Worked with social media/content teams on execution Organic Planning Over the summer, I conceptualized and developed an organic engagement campaign targeting teachers – the main target audience for one of our flagship clients. Traditionally, the summer months struggle in terms of lead flow, so I took it as an opportunity to engage our existing audiences on social media (Facebook, Pinterest, LinkedIn, and Twitter). The campaign started in June and graphically posed the question “Why do you teach?” to our followers. Development I then used those responses to create original content and graphics that continued the conversation across the organic channels throughout the summer. These graphics linked through to relevant blog articles to provide the user with compelling content as well as traffic to our main website. Previous image Next image The full campaign can be viewed on Pinterest. Our content team then used the entire campaign as a building block to create an article on our blog with a slideshow, specific responses and links to other relevant articles on the site. The campaign resulted in: 0 Social Shares 0 Likes + 0 k Users reached 0 Comments 0 Post clicks 0 Blog page views 0 Blog article shares A welcomed, secondary result was a handful of leads. Overall the campaign used minimal resources and was able to engage our target audience over a period of time that is usually challenging. Back to Portfolio